Top Retailers Require GS1 US Barcodes and GTINs

Listing your products online? You need a reliable barcode from GS1 US.

To sell on major online marketplaces you need a GTIN. GS1 is the global authority for the barcodes and GTINs.

  • While you don't scan a barcode during online checkout like you would at a cash register, you will still use the number sequence under the barcode (also known as a GTIN) that uniquely identifies the product. 
  • The best part about GS1 GTINs is that they are accepted all over the world. 
  • The GTIN you need for your product on one retailer’s website is the same GTIN you'll need to list your product on another retailer’s website and in retail stores.


Retailers often verify the authenticity of your GTINs by checking in the GS1 Database before they allow you to sell on their site. If your company is not listed in the database as the brand owner of that GTIN, your account might be suspended, or you might need to relabel your products. Both will cost you time and money!

Why you should choose GS1 US over the other options:

GS1 GTINs give you better search results! GTINs with good product data help search engines like Google and Bing link your product to their product catalog and with what users are searching.


Watch the 48 second video of why Margaret Barrow, Owner of Brooklyn Granola chose GS1 US.

Uniquely identify your brand and your barcodes with GTINs from GS1 US and invest in the future of your business.


Need more information like pricing?

Prefix Pricing Schedule*

Number of items needing a barcode/GTIN** Initial fee Annual renewal fee
1 – 10 $250 $50
1 – 100 $750 $150
1 – 1,000 $2,500 $500
1 – 10,000 $6,500 $1,300
1 – 100,000 $10,500 $2,100
NDC/NHRIC Company Prefix $2,100 $2,100
Still need more information? Visit our Get Started Guide >

If you’re ready to get GS1 Barcodes and GTINs for your products today, apply now >