It means there are barcodes, U.P.C.s, and GTINs in the marketplace that may be missing information that your Trading Partners are looking for. With GS1 US you will be able to capture and share data in your barcode, such as company information, location, nutrition, and even the size of the package the barcode is placed on.
GS1 US is so much more than just barcodes. We are the language businesses use to communicate. When GS1 Standards are a part of your business, they can allow you to easily identify, manage, and share product data with your trading partners, supply chains, and customers to streamline operations, cut costs, and deliver richer, more satisfying customer experiences. With GS1 US you don't just put a barcode on your product, you put power into your marketplace.