Watch the 48 second video of why Margaret Barrow, Owner of Brooklyn Granola chose GS1 US.
Uniquely identify your brand and your barcodes with GTINs from GS1 US and invest in the future of your business.
“GTINs help us understand exactly what you're selling. When we understand what you're selling, we can help boost your ad performance by adding valuable details about the product and serving the ad in a more relevant way to users. This also means that your ads can serve in more places on Google, YouTube, and our partner sites. Merchants who've added correct GTINs to their product data have seen conversion rates increase up to 20%.”**
Google is telling you that product descriptions and attributes influence their algorithm and consumer buying decisions. It’s simple... the right barcode will help your product get exposure.
Just check out the picture to the right!
It's important to understand that the reason retailers recommend GS1 US is because of the GS1 Company Prefix. When you get your barcodes from GS1 US the Prefix will identify your company only. If you get your barcodes from anywhere else, it's very likely that you will not be listed as the brand owner of that barcode.
Retailers often verify the authenticity of your GTINs by checking in the GS1 Database before they allow you to sell on their site. If your company is not listed in the database as the brand owner of that GTIN, your account might be suspended, or you might need to relabel your products. Both will cost you time and money!
If you want to follow retailer recommendations, you need to license a GS1 Company Prefix from GS1 US in order to get the GTINs you need for your products.
Barcodes and product identifiers like a GTIN and location identifiers like a Global Location Number (GLN) have been integrated into our modern lives to increase efficiency, productivity, and customer satisfaction. Every day, they are used in:
These and other business processes come through the power of barcodes and the Universal Product Code (UPC) to Identify items, Capture accurate data, and Share that information with customers and businesses.
When you create a barcode using GS1 Standards, you are using standards that are recognized and accepted by businesses all over the world. This allows you to better communicate with your trading partners and consumers and build your business.
|Number of items needing a barcode/GTIN**||Initial fee||Annual renewal fee|
|1 GS1 US GTIN||$30||NONE|
|NDC/NHRIC Company Prefix||$2,100||$2,100|
Still need more information? Visit our How to Get Barcodes Page >