“[The need for product information] just literally exploded. First it was our trading partners moving items through the supply chain, but today it’s getting this information to the end user. People rightfully want to know what they’re eating, where it was caught. There’s the traceability aspect and food safety mandates. Then there’s the marketing aspect: they want the “glamour” shot, they need a plated shot, they need all of these things that we have to synchronize." "
- Ray M. Poinsette, Director of Process Improvement, Beaver Street Fisheries