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Getting Started With GS1 US

Questions about barcodes? Choose a video to learn about the value and benefits of starting with an authentic GS1 identifier.

Unlock the Power of Global Trade With Your GS1 Company Prefix

Securing your GS1 Company Prefix is the key to barcoding your products, creating coupons, and identifying packaging levels, locations, and mixed cases. With globally recognized, scannable barcodes, you'll ensure seamless inventory management and efficient supply chains—making your business ready for the world.

image with GS1 US logo and get started with a GS1 company prefix, photo of hand scanning product at checkout

You’ll learn:  

  • How to use your licensed GS1 Company Prefix
  • What is meant by “prefix capacity,” including the significance of prefix length and GTIN® digits 
  • How to use GS1 US Data Hub® to manage GTINs and create barcodes 

This video helps you understand exactly what you get when you license a GS1 Company Prefix and will help put you on a path to successfully launching your products.

Estimated Run Time: 16 minutes

Get Retail-Ready With GS1 US GTINs

Single GS1 US GTINs started being offered in 2020 as a starter option for small businesses and are a great way for companies with 1-5 products and few variations to test the retail waters.

image with GS1 US logo and get started with a GTIN, photo of person on laptop

You’ll learn:  

  • How to use your Global Trade Item Number® (GTIN®) to create barcodes
  • How retailers and other partners validate product GTINs in the GS1 Database 
  • Why each product variation requires a unique GTIN    

This video will describe the ways that GTINs provide a unique identity for your product in the supply chain and can help you meet retailer requirements.

Estimated Run Time: 10 minutes

Ready to License More Identifiers?

License another GS1 Company Prefix or a single GS1 US GTIN by visiting our store.  

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Recommended Resources

Two shipping professionals coordinating supply chain operations

What is a Supply Chain? 

Learn the basics of supply chain management and its complex network of relationships.  

A man packs shipments, attaching a barcode with the GS1 Company prefix

The Power of the Prefix

The GS1 Company Prefix can do more than just help you create UPC barcodes.