How GS1 US works with Small Business

  • Whether you are bringing your product to market for the first time or taking your company to the next level, see how GS1 US makes it easier to do business

    GS1 US® helps more than 280,000 small businesses to do business better. We help improve identifying, capturing, and sharing your product information. Through GS1 Standards and leveraging GS1 US’ experience, we can help you run your business with greater efficiency, enhance product safety, and much more.

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Web Module DataHub

GS1 US Data Hub® | Product

For small businesses, GS1 US Data Hub | Product is an essential online tool that takes the guesswork out of creating product identifiers and barcodes—helping the small business avoid costly mistakes

Web Module Customer Service

Member Support

Our Member Support team is a phone call away with reduced wait times and extended hours to answer your questions.

Web Module Education Training

On-Demand Webinars & Training

Learn how to move your business forward with GS1 Standards and GS1 US University.

Barcode Questions? We've Got Answers!

At GS1 US, your success is important to us. We want to make sure you're putting your best products forward, and that includes the product barcode. We've reated videos to answer your most frequently asked Questions and to help you understand your barcodes!

  • Right Image Product Variation
  • Do You Know How Many Barcodes You Need?

    Use our barcode estimator tool to discover how many product variations you have!

GS1 US Small Business Success Stories


With help from HarvestMark and GS1 Standards, SunFed has made case- and item-level traceability an integral part of its business and has full visibility of its produce traveling from fields to kitchens.

  • Web Module Solution Partner
  • Solution Provider Finder

    Need help creating, printing and verifying your barcodes? Search this database of GS1 US-certified experts to help you create barcodes and put them on your products.

  • Web Module CCP
  • Get Help from Experts

    Need help creating, printing, and verifying your barcodes? Search this database of GS1 US-certified experts to help you create barcodes and put them on your products. 

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In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.