Use our barcode estimator tool to discover how many product variations you have!
How GS1 US works with Small Business
Whether you are bringing your product to market for the first time or taking your company to the next level, see how GS1 US makes it easier to do business
GS1 US® helps more than 280,000 small businesses to do business better. We help improve identifying, capturing, and sharing your product information. Through GS1 Standards and leveraging GS1 US’ experience, we can help you run your business with greater efficiency, enhance product safety, and much more.
Barcode Questions? We've Got Answers!
At GS1 US, your success is important to us. We want to make sure you're putting your best products forward, and that includes the product barcode. We've reated videos to answer your most frequently asked Questions and to help you understand your barcodes!
GS1 US Small Business Success Stories
With help from HarvestMark and GS1 Standards, SunFed has made case- and item-level traceability an integral part of its business and has full visibility of its produce traveling from fields to kitchens.
Get email updates on GS1 Standards for small business
- Guideline: Bill of Lading. The objective of standardizing the BOL is to help ensure that the shipper, carrier and consignee are all getting the information they need for the processing of the goods through the supply chain. This is intended for LTL & TL ground transport within the U.S. Download the Guideline PDF (3.4 MB)
- GS1 Global Attribute Explorer. An Intuitive, Browser-Based Product Information Search and Discovery Tool. View the overview page
- Video: It's Just Commerce®. See how GS1 Standards can help you deliver a smooth experience across all shopping touch points. View video (3 min.)
In this publication, the letters “U.P.C.” are used solely as an abbreviation for the “Universal Product Code”, which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO.