The U.P.C. barcode has offered price lookup functionality for decades. However, the classic barcode is no longer keeping up with today’s growing demands for greater product information transparency, traceability, and authentication.
Thus, industry is moving toward two-dimensional (2D) barcodes that are able to carry more information. 2D barcodes allow for a single, standardized way to meet both supply chain needs and evolving consumer requirements.
The information carried by 2D barcodes can also help enable:
- Improved inventory management
- Enhanced recall readiness
- Greater sustainability and ethical sourcing
- Better product authentication
- Greater brand trust
Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale – referred to as Sunrise 2027.
GS1 US is helping both supply- and demand-side organizations and solution providers get started with a migration path toward the "next dimension" of barcodes.