The EAN/UPC barcode, or the one-dimensional (1D) barcode, has offered price lookup functionality for decades. However, it’s no longer keeping up with today’s growing demands for greater product information transparency, traceability, and authentication. In response, the global supply chain is moving toward two-dimensional (2D) barcodes that can carry more information.
Industry has set a date to make the transition to accepting 2D barcodes at point-of-sale (POS) or point-of-care (POC) — referred to as Sunrise 2027.
2D barcodes allow for a single, standardized way to meet both supply chain needs and evolving consumer requirements. The information carried by 2D barcodes can also help enable:
- Improved inventory management
- Enhanced recall readiness
- Greater sustainability and ethical sourcing
- Better product authentication
- Greater brand trust