GS1 Digital Link helps barcodes and other data carriers become web links - connecting a product's unique identity to online sources of real-time information that brands control.

The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers by making them part of the web. This means that GS1 identifiers, such as the GTIN, are now a gateway to consumer information that strengthens brand loyalty, improved supply chain traceability information, business partner APIs, patient safety information and more. 

What is GS1 Digital Link?

Explore the barcode that offers limitless experiences


GS1 Digital Link for Brand Owners

Brands can now speak directly to consumers through a single, smarter barcode on their packaging, providing detailed, reliable information and richer, personalized experiences.

Get Started 


GS1 Digital Link for Retailers

Retailers can improve efficiency and safety with access to accurate product data and enhanced traceability, with the ability to also authenticate products as they move through their system.

Get Started 

solution provider

Solution Providers

Help your brand and retailer customers get started with GS1 Digital Link by offering this value-added service.

Learn More

Quick Links | GS1 Digital Link Resources and Training

  • GS1 Digital Link GS1 US Implementation Guide (U.S. version) | Download PDF >
  • GS1 Digital Link Global Standard | Download PDF >
  • Access the Solution Partner Finder tool | Visit page >
  • FAQs | Download PDF >
  • Attend an Intro to GS1 Digital Link webinar | Register >
  • Access the Learning Management System | Log in >


The GS1 Digital Link Journey

Proof of Concept

Together with Avery Dennison, P&G, and Walmart, the GS1US Proof of Concept team set out to demonstrate how a single barcode can perform multiple functions. 

  • Read the whitepaper | Download PDF >
  • Watch the Demo Video (requires acknowledgement of licensing agreement) | Visit page 
Related Research   
  • Powering the Future of Retail | Download PDF >
  • C-IoT Research | Download PDF >