What is GS1 Digital Link?

How Digital Link Transforms Customer Engagement

GS1 Digital Link helps barcodes, and other data carriers, become web links - connecting a product's unique identity to online sources of real-time information that brands can control.

The GS1 Digital Link standard extends the power and flexibility of GS1 identifiers by making them part of the web. This means that GS1 identifiers, such as the Global Trade Item Number® (GTIN®), are now a gateway to consumer information that can strengthen brand loyalty by giving consumers immediate access to the information they need (like allergens, recalls, and sourcing information), improving supply chain traceability information, and more.

Get Started with GS1 Digital Link

Whether you are a brand owner, retailer, or solution provider, GS1 US has the resources you need to help you best leverage GS1 Digital Link as you build out your capabilities.

GS1 Digital Link for Brand Owners

Brands can now speak directly to consumers through a single, smarter barcode on their packaging, providing detailed, reliable information and richer, personalized experiences.

Get Started

GS1 Digital Link for Retailers

Retailers can improve efficiency and safety with access to accurate product data and enhanced traceability, with the ability to also authenticate products as they move through their system.

Get Started

GS1 Digital Link for Solution Providers

Help your brand and retailer customers get started with GS1 Digital Link by offering this value-added service.

Learn More

Introducing GS1 Digital Link

Discover how GS1 Digital Link connects a product's unique identity to online sources of real-time information that brands can control, strengthening brand loyalty and improving supply chain traceability.

The GS1 Digital Link Journey

Together with Avery Dennison, P&G, and Walmart, the GS1 US Proof of Concept team set out to demonstrate how a single barcode can perform multiple functions. 

Watch the Video

Sunrise 2027

Brand owners, regulators, retailers, and consumers all need more of the right data in the right place. Learn more about how industry is moving toward 2D barcodes, leveraging GS1 Digital Link, to allow for a single, standardized way to meet supply chain needs and consumer requirements.

Learn More about Sunrise 2027