Get Product Identity Right With

Verified by GS1

Your trading partners want accurate product data. Consumer trust in your products is based on complete and accurate information.

Meet their expectations with Verified by GS1.

What is Verified by GS1?

Trust and efficiency start with a valid ID

Verified by GS1 is a global solution to data quality challenges that enables brand owners and data recipients to verify the identity of a product by querying the GS1 Registry Platform.

Get step-by-step help

What “Verified by GS1” means

Verifying the Global Trade Item Number® (GTIN) for each product in a global registry can strengthen trust in better product information for brand owners, data recipients, and ultimately consumers. Add to the mix six basic attributes, and now you have seven reasons to feel more confident that your product data is cleaner in your catalogs, on e-commerce sites, and in marketplaces around the world.

“We are living today in a digital world. Physical products are important, but the data related to the product is even more important. Verified by GS1 must become a stamp—we are building trust.”
- Jean-Marc Klopfenstein
Master Data Lead, Nestlé

Brand owners who want their data to be accurate can rely on GS1 US Data Hub to meet the requirements for Verified by GS1.

If you have licensed a company prefix from GS1 US, you have a free single-user subscription to GS1 US Data Hub to create and manage product data.

Verified by GS1 for Brand Owners

Verified by GS1 powered by GS1 US Data Hub enables retailers, marketplaces and others to verify the integrity of product listings.

All you need is a “View/Use” subscription for GS1 US Data Hub to be able to verify the identity of millions of product by querying the GS1 Registry Platform.

Verified by GS1 for Retailers

Get Ready to Verify & Clean

Your product data today

Within the United States, Verified by GS1 is powered by GS1 US Data Hub for brand owners (loading product data) and data recipients (querying product data). It was designed to ensure every product has a globally unique, properly constructed GTIN and six additional basic attributes that can be authenticated and validated by trading partners. This enables product data consistency between brand owners and data recipients, and improves transparency for consumers.

Need help? See tools and resources below or e-mail us at


Product data flow for Verified by GS1

What is Verified by GS1?

Product image URL guidance

FAQ document

Need Help?

Education and Training, Member Support and Advisory Services

GS1 Foundations

This online or virtual classroom offers education that will help you learn product identification standards that result in trusted data for your trading partners and consumers.

Contact Member Support

Need help or assistance with your barcodes. Contact our member support team and get your questions answered.

GS1 US Advisory Services

GS1 US® is here to help your business improve data quality, efficiency, and visibility in your supply chain through the use of GS1 Standards.

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