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GS1 US Data Hub Help Center

Create a Shipping Case and Generate a Barcode

After you add products in GS1 US Data Hub that are sold to consumers, you can create shipping/receiving cases. GS1 US Data Hub supports several packaging levels, but does not support SSCC labels.

Follow these steps to create a shipping/receiving case that is NOT expected to pass through point of sale. In these steps, GS1 US Data Hub generates a GTIN-14.

Click Product, then the Add New Product link, then follow the steps below.

New Productlink image

before you start, make sure you have created the product that is contained in this case in GS1 US Data Hub.

a. Product Description
One best practice is to use the product description of the item that is contained in the case, followed by the actual number contained in this case, such as "Case of 40". There is a 500-character limit.

Product Description

b. Language
This is the language for the Product Description and Brand Name. The default is "en" - English." If this product’s primary target market uses a local language other than English, you can change it here.

Note: Have an additional language to add? In Step 3 - Enhance Your GTIN Data, you can add an additional product description and brand name and indicate an additional language.

c. Brand Name
Enter the name of the product line that is used with consumers. There is a 70-character limit.

d. Industry
Select the primary industry where​ the product is sold. Here are definitions of two of the options:

- CPG = Consumer Packaged Goods (groceries, personal care products, etc.);
- General = General Merchandise (toys, flooring, appliances, etc.)

e. Packaging Level
Select "Case" if this packaging contains quantities of just a single GTIN. If quantities of several different GTINs are going into this case, you need to select "Mixed Case." View the Packaging Level Definitions page for more.

SKU (optional)
Enter the Stock Keeping Unit (SKU), which is assigned to the item by your company for inventory tracking purposes, and can be alphanumeric. There is a 70-character limit.

Purchasable by Consumer?
Because you selected "Case" as the packaging level, "No" is selected. 


For Shipping Purposes?
Because you selected "Case" as the packaging level, “Yes” is selected. This ensures that the ITF-14 and GS1-128 shipping/receiving barcodes are available after you assign a GTIN.

Variable Measure?
Leave this box unchecked. Trade items may be of variable measure either because the production process does not guarantee consistency in weight, size, or length (e.g., meat, whole cheeses) or because the items are created to meet a special order that states a quantity (e.g., textiles ordered by the foot, glass ordered by the square yard). Learn more.

f. Click the "Add Contents" link.
The Add GTIN to Container window displays. Click the box for the product you want to add to this case. Then click the "Add to Container" button. The window closes and the child product displays on the screen.

g. Enter the Quantity
In the Qty field, enter the quantity of this GTIN that is entered into the container. If you accidentally selected the wrong item, click the Remove link, then click Add Contents again to select a different item.

Note: Once you set the status to In Use, you cannot change the contents or the quantity.

Add Quantity

h. Click the Save and Continue button.

a. Now you're ready to assign the GTIN to this case. You have three options:

Let Us Assign Your GTIN
When you select this option, and "Yes" was selected for For Shipping Purposes Only?, GS1 US Data Hub automatically assign a GTIN-14 to the case. A GTIN-14 is used for shipping and receiving items because it is contained in both the ITF-14 and GS1-128 barcodes.

Note: The GTIN-14 is also assigned if you select Inner Pack, Pallet or Display Shipper and ONLY select a single product to go into the container. 

To learn more about the GTIN-14, read An Introduction to the Global Trade Item Number (GTIN).

Note: The GTIN-14 uses the same “Item Reference" as the product you added to this shipping and receiving item. Item References are what determine the number of GTINs that you can assign (also known as your "GTIN capacity"). So when the GTIN-14 is assigned, the number of "Available" GTINs for your Company Prefix is not reduced. You can see the number of "Available" GTINs on the GS1 US Data Hub home page.

Keep in mind that if you select the "Mixed Case" packaging level, the GTIN-14 is NOT assigned, as there are two or more unique GTINs contained in a Mixed Case, and a single Item Reference can't be applied. So the Mixed Case GTIN does use an Item Reference, and this does reduce your GTIN capacity.

Choose a Specific GTIN
This option allows you to type the desired GTIN yourself and assign it to a specific product;

Assign GTIN from Reserved
This option allows you to specify a GTIN from GTINs that you have already reserved GTINs for this product or group of products.

b. After you assign the GTIN, the item moves from Draft to PreMarket status. You can now click Preview Barcode to generate a “For Placement Only” (FPO) barcode. This is a watermark barcode that is used for product and packaging design purposes.

You can now set the status to In Use, to make this product active - and so you can generate the final, scannable barcode:

- The GTIN is permanently assigned to the product, and
- The product and quantity cannot be changed. If the product and/or quantity for this case changes in the future, you will need to create a new case and assign a new GTIN.

Here are three questions to consider before taking this step:

- Are the product attributes and packaging final?
- Are the “Child” item and Quantity in the case final?
- Are you ready to share this information with trading partners?

If the answer to these questions is “yes”, click the Set Status to In Use button.

Note: You can only set the upper-level package to In Use when the child GTIN(s) is In Use.

a. Click the View Barcode button to view the barcode.

Application Area
The environment in which the barcode will be scanned. The list of available application areas is based on your product details.

Barcode Type
Because you have selected "Case" and "Yes" for Shipping Purposes Only, the barcode type options are ITF-14 and GS1-128.

Adding Application Identifiers
When creating a barcode, only certain barcodes can generate Application Identifiers (AIs), such as the GS1-128. When you select GS1-128, the Application Identifier section displays so you can customize your barcode.

Note: Application Identifier AI (01) GTIN is automatically generated from the selected GTIN. The Additional Application Identifiers section allows you to add more AI’s to the barcode (i.e. Batch or Lot Number, Product Date, Packaging Date, Best Before Date, Expiration Date, etc.).
- Click Select an AI and type ** to see all available AI’s.
- Enter the corresponding info under Application Identifier Value (e.g., choosing **11 Production Date (YYMMDD), you would fill in a date such as 230801 for August 1st, 2023).

For the ITF-14 and GS1-128 barcode options, two barcode dimensions are available: optimum ("Target") and Maximum "X-dimensions." For actual size of the barcodes, view the Barcodes Available in GS1 US Data Hub article.

b. Click Preview Barcode
View and download your barcode symbol, which is .PNG file. Please note that an EPS (or vector file) is not provided.

Export Barcode Definition
Click this button to download the barcode symbol specifications as a worksheet to be shared with GS1 Standards Barcode and Image Professional Print Vendors.

Watch or Download:

Create a Shipping Case Module:

Product Create  Guide (PDF):

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