What is a Supply Chain

GS1 US Data Hub Help Center

Step 3 - Enhance Your GTIN Data

The Step 3 - Enhance Your GTIN Data page includes the following attributes. 

GS1 US Data Hub View/Use subscribers will see the message "This product has complete Verified by GS1 data" if you enter these six attributes:

Product Image URL:

Insert a web address that represents the photo(s) of this product. The address must start with either http:// or https://. If the URL is a valid web address and contains a PNG, JPG, GIF or BMP file, “Validated” will display in green text after you save. If the validation fails, "Validation Failed" will display but the web address will still be saved in GS1 US Data Hub. 

Example: https://www.tastyharvest.com/images/thstrawjam20onz.jpg

Review this GS1 US Product Image guide for more details.

Global Product Classification (GPC):

This is the “Brick” code associated with your product category, based on the GS1 Global Product Classification (GPC) standard. Visit the GS1 GPC Browser tool displayed on the Step 3 page to identify the GPC for your product. Read the GPC Browser article for more details.

Example: 30002827

Net Content and Unit of Measure:

Net Content 1: This is made up of two fields:

  • Count: this is the amount of the consumable product of the trade item contained in a package, as claimed on the physical label. For a multi-pack, you should indicate the net content of the total trade item (10, 4, 11.nnn). This number may be represented in whole numbers or up to four decimals.
  • Unit of Measure: this is the type of measure representing the Count, as claimed on the physical label, and may include net weight, volume, count, units, etc. A list of the most common Unit of Measures are available from the drop-down.

After you set the product to In Use, the Net Content 1 fields CANNOT be changed. Optional: To add a secondary Net Content that’s displayed on your packaging, such as Unit of Measure in metric, click Add Additional Net Content. In this way, you can represent the same value in multiple languages.

For more details, view a list of valid Unit of Measure codes.

Target Market(s):

This is also known as Country of Sale. Select the country or region that represents the target market(s) for this product. You can make up to 50 selections. View a list of Country codes.

Other Fields on the Step 3 Page:

The following three fields are displayed on the Step 3 - Enhance Your GTIN Data page, but are not required to display the Verified by GS1 check mark:

  • Sub-Brand Name: This is a second level of the brand. This could be a trademark. It is the primary differentiating factor that a brand owner wants to communicate to the consumer or buyer.
  • Product Description - Short: a free form short length description of the trade item that can be used to identify the trade item at retail point-of-sale (POS). This allows for the representation of the same value in different languages you should not enter multiple values. 
  • Label Description: a literal reproduction of the text featured on a product’s label in the same word-by-word order in which it appears on the front of the product’s packaging.